Singer and actress Jennifer Lopez has teamed up with health company BodyLab to launch a full line of 'fitness formulas' and access to a wellness site, which is designed to encourage the health and fitness efforts of women and make workouts more effective.

Lopez, who is also the face of the campaign, commented 'I joined the BodyLab family not only because of their commitment to creating great health and fitness products for women, but also because of their approach to the holistic lifestyle. It's not a fad diet. It's part of a health regimen that makes your metabolism work as hard as you do. It's a way to love your body'.